He is one of those human beings with a 6th sense for design, his very distinctive style gave him a display of 2 pages in the very well known Taschen's "Latin American Graphic Design" book released in 2008 showing what describes him the most: Graphic design. Self-taught, he developed a style between the guatemalan streets and an advertising agency at the very early age of 16, modeling his career until he became one of the top graphic designers in Latin America.
I would describe him as a perfect example of what I like to call "nature gift for design". Luis is not only a graphic designer, he has a very nice sense for writing... if you would like to know what is inside his mind... check his blog at http://luisvillacinda.blogspot.com/ (all written in spanish)
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